Visibility reports: a key asset for your communication
As we review the latest data from the past year, our team is preparing to draft the annual visibility reports that will guide our clients’ strategic decisions for the coming year.
This bustling period offers an opportunity to share more about our work and present a preview of our highly-anticipated annual reports.
Why create a visibility report?
A visibility report is a comprehensive and personalized analysis of your brand’s communication. This report, both quantitative and visual, focuses on the key performance indicators (KPIs) of your press, web, audiovisual, and social media visibility. It allows you to:
– Review your year: It’s an opportunity to reflect on your milestones and measure the extent of the work accomplished over the past 12 months.
– Take a step back: If you have many product categories and/or subsidiaries abroad, stepping back to estimate the influence of your different markets in the media landscape is essential for clarity.
– Identify strong and weak signals: Our personalized reports will help you understand which channels, campaigns, and markets have generated the most value and where your strengths and areas for improvement lie.
– Prepare your communication strategy: Finally, and perhaps most importantly, our detailed analyses allow you to adjust your media plans in an informed manner and focus on the most relevant communication strategies for your brand.
What is included in our visibility reports?
Here is an overview of what you can find in your custom reports:
Your key figures
Discover your performance of the year through our KPIs, including the number of your publications, your audience, and the valuation of your actions.
Your results by media type
At Estimation Média, we consolidate all your data sources. Here, you will find the impact of print, audiovisual, web, and social media channels.
The performance of your product categories
Do you create different product categories? Our custom reports allow you to evaluate the impact of all your range.
Your results by geographic area
Throughout the year, you run your campaigns worldwide. See which geographic area performed best.
Your top media supports
Refine your analysis and determine which media helped you achieve your goals.
Who are we?
Estimation Média is a Parisian agency highly specialized in media impact analysis. We help you create 360° custom reports by exploring your performance through AVE, EMV, and many other KPIs. Thanks to our innovative tools, we measure the effectiveness of your press and influence actions with unparalleled precision. Our analyses will provide you with a detailed and multidimensional study of your impact.
Do you like the look of our reports?
This is just a preview! Contact us and request a demonstration. Our team will be happy to answer all your questions and offer you a personalized report.
