How to measure the ROI of an influence campaign?
Measuring the ROI of an influence campaign is crucial. It helps you understand the impact of your marketing investments. This article details how media research and Advertising Value Equivalency (AVE) can help. Keep reading to learn how to determine the monetary value of your media presence and optimize your future strategies.
How to assess the ROI of an influence campaign?
The response in two words: visibility studies!
This allows you to delve into the details of your visibility and conduct quantitative and qualitative analyses on specific subjects: a collaboration, an event, a spokesperson… Among quantitative elements, notably, is the return on investment. Indeed, thanks to the method of valuing your publications based on Advertising Value Equivalency (AVE), you can determine the amount you would have spent to occupy the same space as that dedicated to you by the media. This method can be applied across various channels: print media, online media, radio, television…
Let’s take an example.
Your new collaboration with a popular personality has caught the attention of Madame Figaro, which dedicated a full page to the campaign. Using the AVE-based valuation method, you obtain a value of €37,000 for this visibility. Assuming your investment in this collaboration is €20,000, your ROI would then be 85%.
How to know if an influence campaign was successful?
Calculating your ROI is essential, but depending on the initial objective of your campaign, the KPIs you focus on may vary. Visibility studies allow you to integrate a large number of criteria:
- Reach: How many people were reached by your campaign?
- The number of engagements on social media: Did the posts about the operation create a buzz?
- The tone: Was the reception of the campaign positive, negative, neutral?
- The Earned Media Value; This indicator provides you with a monetary valuation of your social media visibility.
About us
Specializing in media impact measurement, Estimation Média conducts comprehensive visibility studies and media reviews. We analyze your international presence in press, web, television, radio, and social media.
Our customized assessments explore the specifics of your brand: the impact of your collections, fashion shows, events, and spokespersons. Our detailed and multidimensional analyses aim to provide insights into the performance of your communication strategies, guiding future directions.
For more information, please visit our contact page.
[EMonthly #5] A day with the team
| Summer is almost here! Yet, time has flown by at Estimation Média. As you know, this semester has been rich in innovation with the launch of EMetrics, the new version of EMedia Review and so much more… Spring has sprung and it is definitely appropriate to say Estimation Média embraced the spirit of the season. A new offer has emerged. New projects have blossomed. |
Behind the scenes too, our practices have evolved to adopt a new form of modernity. While remaining true to the unique values of a human-scale company, this year, Estimation Média has big aspirations for you, our clients, and our team.
For this issue of EMonthly, EMy shares the spotlight with her colleagues. Meet us and spend a day in the life of the Estimation Média team…
9AM – The electric way
At 9 o’clock, the team gets on its way to work… using electric power!
Whether we get around by bicycle or by scooter, we are committed to sustainability and staying true to our Parisian identity! To make it official, we even joined the Angell Bike community. We have our own electric bicycle to climb up Saint Lazare’s uphill roads.
Keep your eyes on the road and try not to be distracted by EMedia Review’s mobile version while behind the handlebar!
10AM – Work at… WeWork
10 o’clock: time to dive into work! We catch up on your latest clippings, monitor the visibility of your current events and analyze your media impact… all from our WeWork office !
You got it, this is THE most important change this month.
Studious environment, engaging meeting spaces; we have everything we could dream of to welcome both our team and our clients!
Everybody immediately felt at home! Maybe the rooftop has something to do with it?
1PM – Pilates break
Would you like some pilates with your lunch?
It is a big YES for the team! We were not going to let go of our sports years, weren’t we?
A good lunch, a few pilates poses… and we are back for the rest of the day feeling bright and fresh to analyze your data and provide you with insights on your 360-degree media studies.
7PM – Happy hour
As the day comes to an end, it is time to get together and celebrate a birthday, some good news or simply a productive day. Here we are – almost all there !
This is also an opportunity to discuss tomorrow and prepare what is next… Would you like a preview of what’s coming? Let’s say we are very in touch with our digital side at the moment… We won’t say anything more!
Though we love digital communication, there is nothing better than a conversation!
Contact us and ask for an appointment. The Estimation Média team will be delighted to answer your questions and draft you an estimate for an offer tailored to your needs.
[EMonthly #4] EMedia Review v2 is live!
Good news! The latest version of EMedia Review is now live!
Whether you are familiar with this tool or not, this is the time to (re)discover it.
As you may have guessed, there is ‘EM’ in EMedia Review. That is because we invested a lot of ourselves in this tool. Designed by us for our clients, it allows us to create media reviews tailored to your brand and was imagined to perfectly integrate with our data visualisation space EMetrics.
With EMetrics, we talk data. With EMedia Review, we talk singularity and enter the world of non-quantifiability and Beauty.
Intrigued? Go on reading and discover EMedia Review!
Discover EMedia Review
A media review tailored to your brand
If you wish to put your clippings in the spotlight, we have THE answer for you.
The optimized web navigation of EMedia Review enhances your media visibility and allows for a smooth and fast reading. Scroll up and down or from right to left, zoom in and personalize the review with your brand’s colors and logo…
Make it your own.
Interactive & immersive content
Now that your preferences are all set, let’s talk content!
Print clippings, audiovisual broadcasts, web articles and social media posts; your all media ecosystem is in one place.
Look at your photos, watch your videos and browse intuitively through your web articles directly from the review. Access the account which posted your favorite social media content in one click and monitor engagement in real-time.
A responsive mobile version
Always on the go? Us too!
For this new version of EMedia Review, we introduce our first-ever mobile version. It enables you to access all your media reviews anywhere, anytime.
Same features, optimized navigation… Welcome to the responsive mode!
Integration of EMetrics’ KPIs
Last but not least…
EMedia Review perfectly integrates with EMetrics. Editorial value, audience, reach… Find the key performance indicators of your studies directly on your media review. You choose which ones you would like to highlight.
It is the perfect occasion to share the results of your hard work with your team… and maybe show off a bit…
Though we love digital communication, there is nothing better than a conversation!
Interested by EMedia Review? This is just a glimpse!
Contact us and ask for a demo. The Estimation Média team will be delighted to answer your questions and draft you an estimate for a custom media review.
Missed EMy’s last selection? No worries! Discover our news on the blog and join us on social media.
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