Blog

As we analyze the latest data of the year, the team is preparing to compile the annual visibility reports that will guide our clients’ strategic decisions for the coming year.

The media are talking about you! But are they saying good things about your brand? When evaluating the impact of your media visibility, you might be tempted to focus primarily on the number of mentions, sometimes at the expense of other indicators.

Have you heard of POEM? We delve into this concept and provide insights on how to integrate Paid, Owned and Earned Media into your communication strategies effectively.

Press and influence managers work hard to ensure that the brand or celebrity they represent makes the front page of magazines, creates a buzz on social networks, in short, gains visibility, “earned media”.

Measuring the ROI of an influence campaign is crucial. It helps you understand the impact of your marketing investments…